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34px;font-size:clamp(1.4rem,2.5vw,2.6rem);font-weight:760;line-height:1.28}._process_1ygu6_95{background:var(--mint)}._processGrid_1ygu6_96{grid-template-columns:repeat(2,1fr);gap:24px;display:grid}._processGrid_1ygu6_96 article{border:2px solid var(--ink);background:var(--paper);box-shadow:7px 7px 0 var(--ink);overflow:hidden}._processGrid_1ygu6_96 img{aspect-ratio:16/9;border-bottom:2px solid var(--ink);object-fit:cover;width:100%}._processGrid_1ygu6_96 article>div{padding:28px}._processGrid_1ygu6_96 span{color:var(--teal);font:780 11px var(--font-geist-mono), monospace;letter-spacing:.16em;margin-bottom:10px;display:inline-block}._processGrid_1ygu6_96 h3{margin-bottom:12px}._processGrid_1ygu6_96 p{margin-bottom:0}._audience_1ygu6_104{background:var(--paper)}._priorityList_1ygu6_105{border-top:2px solid var(--ink);display:grid}._priorityList_1ygu6_105 article{border-bottom:2px solid var(--ink);grid-template-columns:.25fr .75fr 1fr;align-items:baseline;gap:34px;padding:30px 8px;display:grid}._priorityList_1ygu6_105 span{color:var(--orange);font:780 11px var(--font-geist-mono), monospace;text-transform:uppercase}._priorityList_1ygu6_105 h3,._priorityList_1ygu6_105 p{margin-bottom:0}._priorityList_1ygu6_105 h3{font-size:clamp(1.45rem,2.2vw,2.25rem)}._funnel_1ygu6_111{background:var(--yellow)}._funnelGrid_1ygu6_112{grid-template-columns:repeat(3,1fr);gap:22px;display:grid}._funnelGrid_1ygu6_112 article{border:2px solid var(--ink);background:var(--paper);box-shadow:6px 6px 0 var(--ink);padding:34px}._funnelStage_1ygu6_114{background:var(--ink);color:#fff;font:780 11px var(--font-geist-mono), monospace;letter-spacing:.14em;border-radius:999px;margin-bottom:30px;padding:7px 13px;display:inline-flex}._funnelGrid_1ygu6_112 ul{margin:26px 0 0;padding-left:20px}._funnelGrid_1ygu6_112 li{margin-bottom:8px;font-weight:700}._trust_1ygu6_118{background:var(--teal);color:#fff;grid-template-columns:1.1fr .9fr;align-items:center;gap:clamp(50px,8vw,130px);display:grid}._trust_1ygu6_118 ._eyebrow_1ygu6_62{color:var(--yellow)}._trustCopy_1ygu6_120>p:not(._eyebrow_1ygu6_62){max-width:780px;font-size:18px}._trustPoints_1ygu6_121{flex-wrap:wrap;gap:10px;margin-top:30px;display:flex}._trustPoints_1ygu6_121 span{border:1px solid #fff;border-radius:999px;padding:9px 14px;font-size:11px;font-weight:760}._trustCard_1ygu6_123{border:2px solid var(--ink);background:var(--pink);color:var(--ink);box-shadow:10px 10px 0 var(--ink);padding:clamp(34px,5vw,64px);transform:rotate(2deg)}._trustCard_1ygu6_123>span{font:780 11px var(--font-geist-mono), monospace;letter-spacing:.14em}._trustCard_1ygu6_123 h3{margin:28px 0;font-size:clamp(2rem,4vw,4.2rem)}._trustCard_1ygu6_123 p{margin-bottom:0;font-weight:800}._creative_1ygu6_128{background:var(--cream)}._staticGrid_1ygu6_129{grid-template-columns:repeat(4,1fr);gap:28px;display:grid}._staticGrid_1ygu6_129 figure{border:2px solid var(--ink);background:var(--paper);box-shadow:6px 6px 0 var(--ink);margin:0;overflow:hidden}._staticGrid_1ygu6_129 img{aspect-ratio:1;object-fit:cover;width:100%}._staticGrid_1ygu6_129 figcaption{border-top:2px solid var(--ink);gap:8px;min-height:126px;padding:20px;display:grid}._staticGrid_1ygu6_129 figcaption span{color:var(--orange);font:780 10px var(--font-geist-mono), monospace;letter-spacing:.08em;text-transform:uppercase}._staticGrid_1ygu6_129 figcaption strong{font-size:14px;line-height:1.35}._ownership_1ygu6_136{background:var(--purple);color:#fff}._ownership_1ygu6_136 ._eyebrow_1ygu6_62{color:var(--yellow)}._ownershipGrid_1ygu6_138{grid-template-columns:1fr 1fr;gap:28px;display:grid}._ownershipGrid_1ygu6_138 article{background:#211f223d;border:2px solid #fff;padding:clamp(30px,4vw,54px)}._ownershipGrid_1ygu6_138 ._humanCard_1ygu6_140{border-color:var(--ink);background:var(--yellow);color:var(--ink);box-shadow:8px 8px 0 var(--ink)}._ownershipGrid_1ygu6_138 article>span{letter-spacing:-.04em;margin-bottom:26px;font-size:clamp(1.4rem,2.5vw,2.45rem);font-weight:800;line-height:1.1;display:block}._ownershipGrid_1ygu6_138 ul{margin:0;padding-left:22px}._ownershipGrid_1ygu6_138 li{margin-bottom:15px}._ownershipNote_1ygu6_144{letter-spacing:-.04em;text-align:center;margin:48px 0 0;font-size:clamp(1.5rem,3vw,3rem);font-weight:800}._downloads_1ygu6_146{background:var(--orange);grid-template-columns:.85fr 1.15fr;gap:80px;display:grid}._downloadLinks_1ygu6_147{border-top:2px solid var(--ink);display:grid}._downloadLinks_1ygu6_147 a{border-bottom:2px solid var(--ink);gap:3px;padding:22px 8px;transition:padding .16s,background .16s;display:grid}._downloadLinks_1ygu6_147 a:hover{background:#ffffff38;padding-left:20px}._downloadLinks_1ygu6_147 strong{font-size:18px}._downloadLinks_1ygu6_147 span{font-size:12px}._footer_1ygu6_152{background:var(--ink);color:#fff;justify-content:space-between;gap:30px;padding:38px clamp(24px,6vw,96px);display:flex}._footer_1ygu6_152 div{gap:5px;display:grid}._footer_1ygu6_152 span,._footer_1ygu6_152 a{color:#d7d1d8;font-size:11px}@media (width<=1050px){._navLinks_1ygu6_43>a:not(._navCta_1ygu6_44){display:none}._hero_1ygu6_60{grid-template-columns:1fr}._heroArt_1ygu6_69{border-top:2px solid var(--ink);border-left:0;min-height:70vw}._staticGrid_1ygu6_129{grid-template-columns:repeat(2,1fr)}._funnelGrid_1ygu6_112{grid-template-columns:1fr}._downloads_1ygu6_146{grid-template-columns:1fr;gap:38px}}@media (width<=760px){._caseStudy_1ygu6_1 h1{font-size:clamp(3.15rem,16vw,5.5rem)}._caseStudy_1ygu6_1 h2{font-size:clamp(2.3rem,11vw,4rem)}._nav_1ygu6_27{min-height:64px}._brand_1ygu6_41{font-size:13px}._brand_1ygu6_41 small{display:none}._navCta_1ygu6_44{min-height:36px;padding:8px 12px;font-size:10px}._hero_1ygu6_60{min-height:auto}._heroCopy_1ygu6_61{padding-top:76px;padding-bottom:76px}._heroArt_1ygu6_69{min-height:110vw}._numbers_1ygu6_73{grid-template-columns:repeat(2,1fr)}._numbers_1ygu6_73>div:nth-child(2){border-right:0}._numbers_1ygu6_73>div:nth-child(-n+2){border-bottom:2px solid var(--ink)}._splitHead_1ygu6_82{grid-template-columns:1fr;gap:15px}._reframeGrid_1ygu6_87{grid-template-columns:1fr}._arrow_1ygu6_92{justify-self:center;transform:rotate(90deg)}._processGrid_1ygu6_96,._ownershipGrid_1ygu6_138,._trust_1ygu6_118{grid-template-columns:1fr}._priorityList_1ygu6_105 article{grid-template-columns:1fr;gap:8px}._staticGrid_1ygu6_129{grid-template-columns:1fr}._staticGrid_1ygu6_129 figcaption{min-height:auto}._trustCard_1ygu6_123{transform:none}._footer_1ygu6_152{flex-direction:column}}@media (prefers-reduced-motion:reduce){._caseStudy_1ygu6_1 *{transition:none!important}}
