Amogh Vasishta · Creative strategy + copy

I turn messy customer language into work people can actually run.

Creative strategy, paid-social concepts, emails, VSLs and landing pages, backed by the research that keeps them from becoming expensive guesses.

Ad researchAngles + conceptsConversion copyTesting logic
01 · NOOTROPICSIndependent spec
Thesis creative strategy ad preview

Thesis Nootropics

A full creative system for selling focus without treating it like one vague problem.

Research · Audiences · Concepts · 8 statics · Testing
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02 · KIDS’ HEALTHIndependent spec
Hiya creative strategy ad preview

Hiya Health

A full-funnel campaign built around what parents plan, what kids eat and what buyers need to know.

Research · Buying journey · Concepts · 8 statics · Testing
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03 · PERSONAL CAREIndependent spec
Lume creative strategy ad preview

Lume Whole Body Deodorant

A review-led campaign about the private checking odor anxiety creates.

3,000 reviews · Audience priorities · Funnel angles · 8 statics
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PROCESS NOTE · CREATIVE BRIEFING

How I turn a strategy into a brief someone else can actually make.

The bit between “good idea” and finished ad is where an alarming amount of useful thinking goes to die. This is the system I use to keep it alive.

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THE WORK BEHIND THE WORK

Not a gallery of mockups.

Each case study shows how I moved from public evidence to a usable creative direction, where I drew the line between fact and inference, and what I would test once the ads were live.

arunvasishta4@gmail.com →